Intelligent Direct Marketing Solutions

Clear Insights. Visible Results.

Quick: How much should you re-invest in your ongoing media campaign? For most direct marketers, the answer depends on critical information such as media cost per response, close rate, average order value, cancellation rates, payment decline rates, return rates and discount rates — information that is often late, inaccurate, or simply unavailable.

Lucid offers a compelling alternative. We automate the consolidation, organization, and analysis of all your business data, providing up-to-date data and reports from every vendor in your value chain.

When you need to make your next million-dollar advertising investment, Lucid provides the clear insights and visible results you need to make a smart, confident decision.

Timely, Accurate Business Information
Lucid replaces time-consuming manual data consolidation with automated data collection and analysis. An online interface provides timely access to critical business information — including reports refreshed daily.

Easily Understood Business Information
Lucid automatically organizes your raw, difficult-to-interpret transactional data into familiar business facts and dimensions. You can access understandable information in a standardized, intuitive format through dashboards, structured and ad-hoc reports, and data extracts.

Direct Access to Business Information
Lucid replaces numerous interfaces, segregated data, and multiple application formats with one intuitive online interface that provides direct access to easy-to-understand reports and dashboards — at a price that rises and falls with your sales.